You only have to visit Pure Hair Studio once to know how much we love Olaplex. It's not often that a product comes along that delivers exactly what it promises and more. Olaplex is the game changer for 21st century hairdressing; and that is why we refuse to colour hair without it. Stronger, healthier and durable hair.
It's all well and good explaining the science behind Olaplex (we will get to that part in a bit!), but we appreciate sometimes these things just sound like a foreign language. So lets start with some visual illustrations of Olaplex on the hair.
This image shows the affects of colouring with and without Olaplex. In the magnified images of individual hair strands, serious damage to the integrity of the hair can be seen on the hair coloured without Olaplex. This hair would be brittle, stretchy (think chewing gum!) and would break off when tension is applied. The hair coloured including Olaplex is smooth, healthy and shows no areas of weakness leading to breakage.
The same can be seen on these 2 pieces of hair. The bottom piece would stretch like chewing gum before breaking, whereas the top piece remains strong and healthy.
You can actually see the difference Olaplex makes on colouring hair, but how does its magic work? Here comes the science! Imagine each individual strand of your hair as a ladder. Hair is essentially made up of keratin proteins which link together to form disulfide bonds. These linked proteins within the hair are like the steps of the ladder holding the frame together. Whether your natural hair is curly, wavy or super straight, this is due to the disulfide bonds forming the texture of your hair. Everyday tasks like brushing, heat styling and even standing outside in the wind causes the disulfide bonds to break. Colouring hair (in particular a blonding session) will contribute to weakened disulfide bonds. If you walked up a ladder with broken steps, the ladder would not be able to support your weight and it would break; and that is essentially what colouring hair without Olaplex can lead to.
Olaplex comes in 5 parts. Number 1 and 2 are the parts we use in salon; 3, 4 and 5 are the take home products. Number 3 is a pre shampoo treatment to be left on once a week for a minimum of 10 minutes (we recommend sleeping in it!), number 4 is shampoo and number 5 is conditioner.
Continued use of Olaplex at home will improve the porosity of your hair, leading to longer lasting colour. If you are not currently using Olaplex at home and would like more information, book in for a consultation and we will be happy to answer any questions you may have. Olaplex is available to buy in salon or online.